Last night we had a special StartupChicks event part of our new StartupChick Cameo Series. Sarah Endline founder and CEO of sweetriot chocolates came and told us her story from idea to Whole Foods. It was very inspirational. And there was dark chocolate involved. 😉
Start with the Why.
During our StartupChick Accelerator Program, we tend to start with the End in Mind: the Outrageous, Crazy Vision. But, Sarah talked about starting at the vision but figuring out the why for the vision. The vision will change. Your vision for this company, will be different than the next company. But, your WHY will remain constant.
What is your Why?