So, you have an idea….

Great! You have an idea for a new website or web application! Now what???

Well, that’s exactly what this blog is about.

The first step is vetting the idea. It is about determining whether it is an idea worth pursuing.

My first step in vetting an idea is all about sleep (or lack thereof). Is the idea keeping me awake at night? Am I waking up in the middle of the night thinking about it, or ways to improve it? (At the end of the day, this may be enough for me to pursue the idea – as it’s better to build and sleep, than not get any sleep!)

If an idea is keeping me up, it’s time to discuss with the people I trust. This could be friends, mentors, co-workers, other technology entrepreneurs, etc. Bottom line, is it’s people I trust. There are no NDA’s (Non-Disclosure Agreements), just ideas and feedback. Ideally, some of the people I share the idea with are in the target market.

If you can’t sleep and your friends like the idea, it’s time to really vet the idea. More details on that to come….


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