ideas

Bold or Boring?

I’ve been thinking about this for a while… but, it really hit home yesterday when I read a post by Seth Godin called You’re Boring. Remarkable costs time and money and effort, but most of all, remarkable costs a willingness to be wrong.” – Seth Godin Are you bold or boring? Is your business bold or boring? I’ve always taken…

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ideas, time management

What's your Outcome?

It’s a New Year. And like most people I’ve spent some time reflecting about the past year and looking forward towards the New Year. Unlike most people, I made ZERO Resolutions. Resolutions don’t work. Instead, I’ve been focusing on Outcomes. An outcome is different from a goal. With a goal, you either succeed or you don’t. With an outcome, there…

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ideas, platform, seo, time management, web development, web site

Best Laid Plans

“The best laid plans of mice and men often go astray.” – Robert Burns Well, here we are 34 hours from New Year’s.  And neither of my projects are ready to launch. On the work front (the re-launch of www.buytough.com), we’ve had quite a bit go astray: First, the designer delivered the finished design about 6 weeks behind schedule. She’s…

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ideas, web design, web development, web site

Rekindling the flame: the love of startups.

This weekend I took time off from my “side project” to participate in the Atlanta Startup Weekend.  For those of you unfamiliar with the event.  It was essentially 100+ entrepreneurs with varying skills (technical, marketing, design) getting together to see how many “startups” they could start in a weekend – 54 hours (Friday 6pm – Sunday 9pm). I signed up…

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ideas

Quote of the Day

“Anywhere the struggle is great, the level of ingenuity and inventiveness is high. We spend most of our lives cutting down our ambitions because the world has told us to think small. Dreams express what your soul is telling you, so as crazy as your dream might seem—even to you—I don’t care: You have to let that out. ” -Eleni Gabre…

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ideas, web site

To plan or not to plan.

So, do you need a Business Plan? If you’ve been following this blog and my advice, you’ve done some of the necessary research to start your Business Plan.  But, do you need one? I’ve written more than my fair share of business plans, and I do believe they are a beneficial exercise. That being said, I NEVER intend to write…

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ideas, web site

Vetting the idea – Financial Analysis

OK, so you have an idea. It’s keeping you up at night. You understand the competitive landscape.  But, does it make sense financially? I have to be honest, at this point, if the idea is keeping me up at night, this step is more about figuring out what it’s going to cost me to build it, launch it, market it;…

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ideas, web site

Vetting the idea – Competitive Analysis

Once an idea is keeping me up at night, the next step is to do a competitive analysis. And yes, no matter how great your idea, you do have competitors. For a website you might consider a competitor any one that is in your space (ie. search, social media, blogging, etc.) or you might consider it as any site that…

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ideas

So, you have an idea….

Great! You have an idea for a new website or web application! Now what??? Well, that’s exactly what this blog is about. The first step is vetting the idea. It is about determining whether it is an idea worth pursuing.